Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a display with several children's books for Christmas. One book offered a free ornament with the purchase of the book, and the ornaments were in a bin next to the book display. Consumers purchasing the book could also take an ornament. This is an example of a(n) _____.
a. self-liquidating offer
b. on-pack premium
c. in-pack premium
d. near-pack premium
e. add-on premium
Question 2
An advertisement that is designed to pre-sell a company's products and provide salespeople with valuable introductions performs the advertising function of _____.
a. informing
b. persuading
c. adding value
d. reminding
e. assisting other company efforts
