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Author Question: Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a ... (Read 135 times)

Davideckstein7

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on: Jun 28, 2018
Every year, retailers set up elaborate displays for Christmas merchandise. One retailer set up a display with several children's books for Christmas. One book offered a free ornament with the purchase of the book, and the ornaments were in a bin next to the book display. Consumers purchasing the book could also take an ornament. This is an example of a(n) _____.
 a. self-liquidating offer
  b. on-pack premium
  c. in-pack premium
  d. near-pack premium
  e. add-on premium

Question 2

An advertisement that is designed to pre-sell a company's products and provide salespeople with valuable introductions performs the advertising function of _____.
 a. informing
  b. persuading
  c. adding value
  d. reminding
  e. assisting other company efforts


yifu223

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

e


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Davideckstein7

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Reply #2 on: Jun 28, 2018
Correct answers!


yifu223

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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