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Author Question: The use of _____ would be suggested for manufacturers who wish to generate consumer trial but delay ... (Read 76 times)

karlynnae

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on: Jun 29, 2018
The use of _____ would be suggested for manufacturers who wish to generate consumer trial but delay the reward.
 a. phone cards
  b. scanner-delivered coupons
  c. self-liquidating premiums
  d. price-offs
  e. rebates

Question 2

The owners of Sun Buns, a new beach-side baker in California, set the following advertising objective: Increase awareness of the Sun Buns brand from 45 to 55 percent.. Which of the following best characterizes this objective?
 a. not quantitative
  b. unrealistic
  c. imprecise
  d. specific in terms of the amount of change
  e. qualitative


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KKcool

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


karlynnae

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

tkempin

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Reply 3 on: Yesterday
Gracias!

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