Author Question: The use of _____ would be suggested for manufacturers who wish to generate consumer trial but delay ... (Read 43 times)

karlynnae · **on:** Jun 29, 2018

The use of _____ would be suggested for manufacturers who wish to generate consumer trial but delay the reward.
a. phone cards
b. scanner-delivered coupons
c. self-liquidating premiums
d. price-offs
e. rebates

Question 2

The owners of Sun Buns, a new beach-side baker in California, set the following advertising objective: Increase awareness of the Sun Buns brand from 45 to 55 percent.. Which of the following best characterizes this objective?
a. not quantitative
b. unrealistic
c. imprecise
d. specific in terms of the amount of change
e. qualitative