Author Question: Mail- and media-delivered coupons delay reward but they also generate trial purchase behavior. a. ... (Read 78 times)

j.rubin · **on:** Jun 29, 2018

Mail- and media-delivered coupons delay reward but they also generate trial purchase behavior.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The encoding variability hypothesis states that people will be more likely to remember information that is relevant to their daily lives.
a. True
b. False
Indicate whether the statement is true or false