« previous next »

Author Question: Which of the following is NOT a general category of objectives for using promotions? a. generating ... (Read 85 times)

gbarreiro

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
Which of the following is NOT a general category of objectives for using promotions?
 a. generating trial
  b. encouraging repeat purchasing
  c. reinforcing brand image
  d. encouraging utilitarian attitudes
  e. All of these are correct.

Question 2

Owners of Sun Buns, Incorporated, a new beach-side California baker, want to make sure that consumers are aware of their baked goods, but they also want to persuade consumers that their products are more nutritious than competitive brands. Their ads will be designed to move consumers from the awareness state of the hierarchy-of-effects model to what stage?
 a. brand loyalty
  b. trial
  c. expectation
  d. unawareness
  e. preference


succesfull

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

gbarreiro

  • Hero Member
  • *****
  • Posts: 566
Reply #2 on: Jun 29, 2018
Thank you :)


succesfull

  • Sr. Member
  • ****
  • Posts: 339
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

General differences in food webs and carbon flow among terrestrial and aquatic ecosystems (adapted f General differences in food webs and carbon flow among terrestrial and aquatic ecosystems (adapted f
Two general models for the interconversion of inactive and active forms of a protein during cooperat Two general models for the interconversion of inactive and active forms of a protein during cooperat
Sections of CPT Category I Codes Sections of CPT Category I Codes
Since 1991, General Motors engines have been equipped with slightly (1/8 inch or 3 mm) longer spark ... Since 1991, General Motors engines have been equipped with slightly (1/8 inch or 3 mm) longer spark ...
Start the diagnosis by locating the relay center. It is under the hood on this General Motors ... Start the diagnosis by locating the relay center. It is under the hood on this General Motors ...
Two ways of generating genetic variation in meiosis Two ways of generating genetic variation in meiosis
Video: Effect of blood chemistry - stimuli, hyperventilation response and hypoventilation response

For a complete list of videos, visit our video library