« previous next »

Author Question: Which of the following is NOT a general category of objectives for using promotions? a. generating ... (Read 89 times)

gbarreiro

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
Which of the following is NOT a general category of objectives for using promotions?
 a. generating trial
  b. encouraging repeat purchasing
  c. reinforcing brand image
  d. encouraging utilitarian attitudes
  e. All of these are correct.

Question 2

Owners of Sun Buns, Incorporated, a new beach-side California baker, want to make sure that consumers are aware of their baked goods, but they also want to persuade consumers that their products are more nutritious than competitive brands. Their ads will be designed to move consumers from the awareness state of the hierarchy-of-effects model to what stage?
 a. brand loyalty
  b. trial
  c. expectation
  d. unawareness
  e. preference


succesfull

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

gbarreiro

  • Hero Member
  • *****
  • Posts: 566
Reply #2 on: Jun 29, 2018
Thank you :)


succesfull

  • Sr. Member
  • ****
  • Posts: 339
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Intaglio printmaking technique, general view. Intaglio printmaking technique, general view.
Jeremy Bentham, A General Idea of a Penitentiary Panopticon, drawn by Willey Reveley. Jeremy Bentham, A General Idea of a Penitentiary Panopticon, drawn by Willey Reveley.
Body Part, Method of Examination, and Equipment Used During the General Physical Examination Cont. Body Part, Method of Examination, and Equipment Used During the General Physical Examination Cont.
A general model of the sensorimotor system. Notice its hierarchical structure, functional ... A general model of the sensorimotor system. Notice its hierarchical structure, functional ...
Two general classes of symmetry Two general classes of symmetry
General, Organic, and Biological Chemistry, 3rd edition General, Organic, and Biological Chemistry, 3rd edition
Video: The Lagging Strand in DNA Replication and Replication in Action

For a complete list of videos, visit our video library