Which of the following is NOT a general category of objectives for using promotions?
a. generating trial
b. encouraging repeat purchasing
c. reinforcing brand image
d. encouraging utilitarian attitudes
e. All of these are correct.
Question 2
Owners of Sun Buns, Incorporated, a new beach-side California baker, want to make sure that consumers are aware of their baked goods, but they also want to persuade consumers that their products are more nutritious than competitive brands. Their ads will be designed to move consumers from the awareness state of the hierarchy-of-effects model to what stage?
a. brand loyalty
b. trial
c. expectation
d. unawareness
e. preference
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