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Author Question: Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos ... (Read 142 times)

Kikoku

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Who originally devised a procedure to measure consumers' emotional reactions to ads by using photos to reflect different emotions?
 a. BBDO Worldwide ad agency
  b. Affectiva
  c. IPSOS ASI
  d. Nielsen Catalina Solutions
  e. nViso

Question 2

Encoding is the process of translating thought into symbolic form.
 a. True
  b. False
 Indicate whether the statement is true or false



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cam1229

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Answer to Question 1

a

Answer to Question 2

True




Kikoku

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Reply 2 on: Jun 29, 2018
Excellent


Bigfoot1984

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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