This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: List the steps in the media strategy process, and briefly describe the first ... (Read 168 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
List the steps in the media strategy process, and briefly describe the first two.

Question 2

Which of the following would you NOT expect to find in an PRIZM NE Suburban Pioneers cluster?
 a. inner-ring suburbanites
  b. individuals earning around 57,000
  c. blue-collar workers
  d. aging homes
  e. single parents


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

owenfalvey

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

1 . Select the target audience. Segment target audiences based on behavioral data, geographics, demographics, and/or lifestyle/psychographics. Product usage information (buyographics) generally provides the most meaningful basis for determining which target audience(s) should be pinpointed for receiving an advertising message. Geographic, demographic, and psychographic considerations are typically combined to define the target audience.
2 . Specify media objectives. The primary objectives are: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.
3 . Selecting media categories and vehicles.
4 . Buying media.

Answer to Question 2

b


LaDunn

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
Wow, this really help

xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Critial thinking and the nursing diagnostic process Critial thinking and the nursing diagnostic process
Critical thinking and the evaluation process Critical thinking and the evaluation process
Medical Office To Do List Medical Office To Do List
The steps of wound repair. The steps of wound repair.
Before starting the process of adjusting the valves, look up the specifications and exact ... Before starting the process of adjusting the valves, look up the specifications and exact ...
Describe the Conceptual Forecasting Framework in your own words. Describe the Conceptual Forecasting Framework in your own words.
Video: Introduction to Eating Disorders

For a complete list of videos, visit our video library