This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: List the steps in the media strategy process, and briefly describe the first ... (Read 141 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
List the steps in the media strategy process, and briefly describe the first two.

Question 2

Which of the following would you NOT expect to find in an PRIZM NE Suburban Pioneers cluster?
 a. inner-ring suburbanites
  b. individuals earning around 57,000
  c. blue-collar workers
  d. aging homes
  e. single parents


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

owenfalvey

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

1 . Select the target audience. Segment target audiences based on behavioral data, geographics, demographics, and/or lifestyle/psychographics. Product usage information (buyographics) generally provides the most meaningful basis for determining which target audience(s) should be pinpointed for receiving an advertising message. Geographic, demographic, and psychographic considerations are typically combined to define the target audience.
2 . Specify media objectives. The primary objectives are: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.
3 . Selecting media categories and vehicles.
4 . Buying media.

Answer to Question 2

b


LaDunn

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

kthug

  • Member
  • Posts: 332
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

The human birth process as an example of positive feedback. The human birth process as an example of positive feedback.
Steps toward a Genetic Map Steps toward a Genetic Map
The process of phagocytosis: a phagocyte engulfing bacteria or other foreign material. The process of phagocytosis: a phagocyte engulfing bacteria or other foreign material.
The Collision-Coalescence Process The Collision-Coalescence Process
Topic Media Topic Media
Three-Phase Process of Hemostasis Three-Phase Process of Hemostasis
Video: The primary factors that affect circulation - MABP, CO and SVR

For a complete list of videos, visit our video library