This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: List the steps in the media strategy process, and briefly describe the first ... (Read 187 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
List the steps in the media strategy process, and briefly describe the first two.

Question 2

Which of the following would you NOT expect to find in an PRIZM NE Suburban Pioneers cluster?
 a. inner-ring suburbanites
  b. individuals earning around 57,000
  c. blue-collar workers
  d. aging homes
  e. single parents


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

owenfalvey

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

1 . Select the target audience. Segment target audiences based on behavioral data, geographics, demographics, and/or lifestyle/psychographics. Product usage information (buyographics) generally provides the most meaningful basis for determining which target audience(s) should be pinpointed for receiving an advertising message. Geographic, demographic, and psychographic considerations are typically combined to define the target audience.
2 . Specify media objectives. The primary objectives are: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.
3 . Selecting media categories and vehicles.
4 . Buying media.

Answer to Question 2

b


LaDunn

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

komodo7

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Oncosis Process Oncosis Process
Five step nursing process Five step nursing process
Primary steps in fibrinolysis. Primary steps in fibrinolysis.
Scientific process and the scientific method Scientific process and the scientific method
The Four Steps of The Cell Cycle The Four Steps of The Cell Cycle
Describe the Conceptual Forecasting Framework in your own words. Describe the Conceptual Forecasting Framework in your own words.
Video: Pneumonia Animation

For a complete list of videos, visit our video library