This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: List the steps in the media strategy process, and briefly describe the first ... (Read 118 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
List the steps in the media strategy process, and briefly describe the first two.

Question 2

Which of the following would you NOT expect to find in an PRIZM NE Suburban Pioneers cluster?
 a. inner-ring suburbanites
  b. individuals earning around 57,000
  c. blue-collar workers
  d. aging homes
  e. single parents


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

owenfalvey

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

1 . Select the target audience. Segment target audiences based on behavioral data, geographics, demographics, and/or lifestyle/psychographics. Product usage information (buyographics) generally provides the most meaningful basis for determining which target audience(s) should be pinpointed for receiving an advertising message. Geographic, demographic, and psychographic considerations are typically combined to define the target audience.
2 . Specify media objectives. The primary objectives are: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.
3 . Selecting media categories and vehicles.
4 . Buying media.

Answer to Question 2

b


LaDunn

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
:D TYSM

epscape

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Despite the traditional focus on males, females actively choose mates and are the driving force in t Despite the traditional focus on males, females actively choose mates and are the driving force in t
Metastatic process: Tumor leaving primary site to travel to other distant organs to grow. Metastatic process: Tumor leaving primary site to travel to other distant organs to grow.
The Effect of Temperature on delta G for a process or reactions The Effect of Temperature on delta G for a process or reactions
Topic Media Topic Media
The steps in the process of creating a karyotype for chromosome analysis. The steps in the process of creating a karyotype for chromosome analysis.
In a metallurgical process the mineral pyrite, FeS2, is roasted in air: FeS2 + O2 Fe2O3 + ... In a metallurgical process the mineral pyrite, FeS2, is roasted in air: FeS2 + O2 Fe2O3 + ...
Video: Vasectomy

For a complete list of videos, visit our video library