_____ is based on the premise that there is a theoretical optimum ...

[clmills979]

_____ is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.
 a. Effective reach
  b. Advertising reach
  c. Precise reach
  d. Calculated reach
  e. Exact reach

Question 2

Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors, and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.
 a. geographic
  b. economic
  c. census data
  d. psychographic
  e. holographic

[livaneabi]

Answer to Question 1

a

Answer to Question 2

d

[clmills979]

Great answer, keep it coming

[shewald78]

Thanks for the timely response, appreciate it