Author Question: _____ is based on the premise that there is a theoretical optimum range of exposures to an ... (Read 118 times)

clmills979 · **on:** Jun 29, 2018

_____ is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.
a. Effective reach
b. Advertising reach
c. Precise reach
d. Calculated reach
e. Exact reach

Question 2

Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors, and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.
a. geographic
b. economic
c. census data
d. psychographic
e. holographic