According to the concept of effective reach, there is no optimum ...

[Bob-Dole]

According to the concept of effective reach, there is no optimum range of exposures to an advertisement with minimum and maximum limits.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Targeting implies efficiency of effort.
 a. True
  b. False
 Indicate whether the statement is true or false

[Brummell1998]

Answer to Question 1

False

Answer to Question 2

True

[Bob-Dole]

Thanks for the timely response, appreciate it

[Kedrick2014]

Great answer, keep it coming