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Author Question: _____ is based on the premise that there is a theoretical optimum range of exposures to an ... (Read 125 times)

clmills979

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on: Jun 29, 2018
_____ is based on the premise that there is a theoretical optimum range of exposures to an advertisement with minimum and maximum limits.
 a. Effective reach
  b. Advertising reach
  c. Precise reach
  d. Calculated reach
  e. Exact reach

Question 2

Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors, and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.
 a. geographic
  b. economic
  c. census data
  d. psychographic
  e. holographic


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livaneabi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


clmills979

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Reply 2 on: Jun 29, 2018
Gracias!

kalskdjl1212

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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