« previous next »

Author Question: _____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target ... (Read 65 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
 a. Gross rating points (GRPs)
  b. Target rating points (TRPs)
  c. Efficiency rating points (ERPs)
  d. Net rating points (NRPs)
  e. Indexed rating points (IRPs)

Question 2

Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach?
 a. demographics
  b. behaviorgraphics
  c. psychographics
  d. geodemographics
  e. None of these is correct


mjbamaung

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Some red squirrels adopt the offspring of related individuals, a likely example of kin selection pro Some red squirrels adopt the offspring of related individuals, a likely example of kin selection pro
A flex-fuel vehicle often has a yellow gas cap, which is labeled “E85/gasoline”. A flex-fuel vehicle often has a yellow gas cap, which is labeled “E85/gasoline”.
A Toyota/Lexus hybrid electric vehicle has a ready light. If the ready light is on, the engine can ... A Toyota/Lexus hybrid electric vehicle has a ready light. If the ready light is on, the engine can ...
A charcoal canister can be located under the hood or underneath the vehicle. A charcoal canister can be located under the hood or underneath the vehicle.
A(n) _____ is a spur-of-the-moment question. Fill in the blank(s) with correct word A(n) _____ is a spur-of-the-moment question. Fill in the blank(s) with correct word
Fraction of obese individuals by state in 1998 and 2008. In 1998, 42 states had obesity rates below Fraction of obese individuals by state in 1998 and 2008. In 1998, 42 states had obesity rates below
Video: Stroke volume - contractility definition

For a complete list of videos, visit our video library