« previous next »

Author Question: _____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target ... (Read 58 times)

fbq8i

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
 a. Gross rating points (GRPs)
  b. Target rating points (TRPs)
  c. Efficiency rating points (ERPs)
  d. Net rating points (NRPs)
  e. Indexed rating points (IRPs)

Question 2

Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach?
 a. demographics
  b. behaviorgraphics
  c. psychographics
  d. geodemographics
  e. None of these is correct


mjbamaung

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Vertebral compression Fractures of the spine (vertebra) can cause severe ”band-like” pain that radia Vertebral compression Fractures of the spine (vertebra) can cause severe ”band-like” pain that radia
The Warm Mineral Springs individuals from Florida may be among the earliest Paleo-Indian skeletal re The Warm Mineral Springs individuals from Florida may be among the earliest Paleo-Indian skeletal re
Associate’s degrees or vocational degrees can help individuals find rewarding and productive ... Associate’s degrees or vocational degrees can help individuals find rewarding and productive ...
Contact theory indicates that prejudice decreases and relations improve when individuals of ... Contact theory indicates that prejudice decreases and relations improve when individuals of ...
To retrieve flash codes from an OBD-I General Motors vehicle, connect terminals A and B with the ... To retrieve flash codes from an OBD-I General Motors vehicle, connect terminals A and B with the ...
The outcome of a mating between individuals heterozygous at two genes determining their ABO blood ty The outcome of a mating between individuals heterozygous at two genes determining their ABO blood ty
Video: Fractures Animation

For a complete list of videos, visit our video library