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Author Question: Gross rating points are calculated by _____. a. reach minus frequency b. reach plus frequency c. ... (Read 76 times)

james9437

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on: Jun 29, 2018
Gross rating points are calculated by _____.
 a. reach minus frequency
  b. reach plus frequency
  c. reach times frequency
  d. reach divided by frequency
  e. reach squared

Question 2

_____ is based on demographic characteristics of consumers who reside within geographic clusters, such as ZIP code areas and neighborhoods.
 a. Behaviorgraphics
  b. Psychographics
  c. Demographics
  d. Geodemographics
  e. Cosmographics


wergv

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


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