Anita's is a local hair salon. During an established time frame, ...

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Anita's is a local hair salon. During an established time frame, her target audience was exposed to three of her advertisements. The three represents _____.
 a. gross rating point
  b. spread
  c. scope
  d. reach
  e. frequency

Question 2

A good positioning statement should satisfy two requirements: (1) reflect a brand's competitive advantage, and (2) determine product placement.
 a. True
  b. False
 Indicate whether the statement is true or false

[aloop]

Answer to Question 1

e

Answer to Question 2

False

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[hollysheppard095]

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