Author Question: Anita's is a local hair salon. During an established time frame, her target audience was exposed to ... (Read 58 times)

plus1 · **on:** Jun 29, 2018

Anita's is a local hair salon. During an established time frame, her target audience was exposed to three of her advertisements. The three represents _____.
a. gross rating point
b. spread
c. scope
d. reach
e. frequency

Question 2

A good positioning statement should satisfy two requirements: (1) reflect a brand's competitive advantage, and (2) determine product placement.
a. True
b. False
Indicate whether the statement is true or false