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Author Question: Brands with lower market share require fewer advertising exposures to achieve minimal levels of ... (Read 54 times)

Jipu 123

  • Hero Member
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on: Jun 29, 2018
Brands with lower market share require fewer advertising exposures to achieve minimal levels of effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Demographic data is relatively easy to obtain and is the most predictive of consumer choice behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


Ashley I

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

False


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