Author Question: Brands with lower market share require fewer advertising exposures to achieve minimal levels of ... (Read 117 times)

Jipu 123

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Brands with lower market share require fewer advertising exposures to achieve minimal levels of effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Demographic data is relatively easy to obtain and is the most predictive of consumer choice behavior.
 a. True
  b. False
 Indicate whether the statement is true or false



Ashley I

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Answer to Question 1

False

Answer to Question 2

False



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