Juan is trying to determine whether or not to enter into a brand placement agreement with the producers of an upcoming James Bond film. Which factors must he consider to determine the worth of a placement and how much it should cost him to place a brand in this particular movie?
a. amount of time the brand gets on screen
b. use or mention of the brand by characters in the movie
c. integration with the plot of the movie
d. who is the star of the movie
e. a, b, and c
Question 2
_____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.
a. Rectification advertising
b. Unfairness removal
c. Anti-deception advertising
d. Regulated advertising
e. Corrective advertising
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Juan Ignacio Molina
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