Author Question: Juan is trying to determine whether or not to enter into a brand placement agreement with the ... (Read 63 times)

theo

  • Hero Member
  • *****
  • Posts: 698
Juan is trying to determine whether or not to enter into a brand placement agreement with the producers of an upcoming James Bond film. Which factors must he consider to determine the worth of a placement and how much it should cost him to place a brand in this particular movie?
 a. amount of time the brand gets on screen
  b. use or mention of the brand by characters in the movie
  c. integration with the plot of the movie
  d. who is the star of the movie
  e. a, b, and c

Question 2

_____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.
 a. Rectification advertising
  b. Unfairness removal
  c. Anti-deception advertising
  d. Regulated advertising
  e. Corrective advertising



hramirez205

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

e

Answer to Question 2

e



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

For a complete list of videos, visit our video library