____ is NOT an asset of an up-to-date database. a. Directing ...

[tsand2]

____ is NOT an asset of an up-to-date database.
 a. Directing advertising to the best prospects for the company's products or services
  b. Offering varied messages to different groups of customers
  c. Enhancing advertising productivity
  d. Calculating the lifetime value of a customer or prospect
  e. Calculating the lifetime value of a product

Question 2

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients. What test is she applying to guide her behavior?
 a. Golden Rule test
  b. professional ethics test
  c. TV test
  d. peer test
  e. generally-accepted practices test

[Briannahope]

Answer to Question 1

e

Answer to Question 2

b

[tsand2]

Correct answers!

[Briannahope]

Great! Please up vote