This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is NOT an asset of an up-to-date database. a. Directing advertising to the best prospects for ... (Read 22 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
____ is NOT an asset of an up-to-date database.
 a. Directing advertising to the best prospects for the company's products or services
  b. Offering varied messages to different groups of customers
  c. Enhancing advertising productivity
  d. Calculating the lifetime value of a customer or prospect
  e. Calculating the lifetime value of a product

Question 2

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients. What test is she applying to guide her behavior?
 a. Golden Rule test
  b. professional ethics test
  c. TV test
  d. peer test
  e. generally-accepted practices test


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


tsand2

  • Hero Member
  • *****
  • Posts: 520
Reply #2 on: Jun 29, 2018
Correct answers!


Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Physical assessment is one component of the nursing database Physical assessment is one component of the nursing database
Transdermal patch administration: (b) patch immediately applied to clean, dry, hairless skin and lab Transdermal patch administration: (b) patch immediately applied to clean, dry, hairless skin and lab
(a) The relative age ranges of different dating techniques depend upon the half-life of the system u (a) The relative age ranges of different dating techniques depend upon the half-life of the system u
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Can Expiry Date Can Expiry Date
A gene map for chromosome 12 from the NCBI database Map Viewer A gene map for chromosome 12 from the NCBI database Map Viewer
Video: Stroke volume - afterload definition & hypertension

For a complete list of videos, visit our video library