This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is NOT an asset of an up-to-date database. a. Directing advertising to the best prospects for ... (Read 74 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
____ is NOT an asset of an up-to-date database.
 a. Directing advertising to the best prospects for the company's products or services
  b. Offering varied messages to different groups of customers
  c. Enhancing advertising productivity
  d. Calculating the lifetime value of a customer or prospect
  e. Calculating the lifetime value of a product

Question 2

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients. What test is she applying to guide her behavior?
 a. Golden Rule test
  b. professional ethics test
  c. TV test
  d. peer test
  e. generally-accepted practices test


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


tsand2

  • Hero Member
  • *****
  • Posts: 520
Reply #2 on: Jun 29, 2018
Correct answers!


Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Levallois points and flakes from Kapthurin, Kenya date to between 200,000 and 280,000 years ago. Levallois points and flakes from Kapthurin, Kenya date to between 200,000 and 280,000 years ago.
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Advertising Break-even Question Advertising Break-even Question
Teens who date in early adoles-cence are more likely to become sexually active Teens who date in early adoles-cence are more likely to become sexually active
A gene map for chromosome 12 from the NCBI database Map Viewer A gene map for chromosome 12 from the NCBI database Map Viewer
A promissory note has a face value of $6000 and it has a date of issue of June 1 this year. The ... A promissory note has a face value of $6000 and it has a date of issue of June 1 this year. The ...
Video: Introduction to Sleep Apnea

For a complete list of videos, visit our video library