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Author Question: One reason for the increased use of direct mail is the increased emphasis on measurable advertising ... (Read 93 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
One reason for the increased use of direct mail is the increased emphasis on measurable advertising results.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Kellogg lost the exclusive rights to their cereal name, Shredded Wheat, because the name was used to refer to all cereal made of shredded wheat. This is called _____.
 a. genericness
  b. resonance
  c. counterfeiting
  d. brand awareness
  e. disparagement


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wilsonbho

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

a


fox

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

pratush dev

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  • Posts: 321
Reply 3 on: Yesterday
Gracias!

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