Author Question: Fundamental decisions in the marketing communications decision-making process are _____, and ... (Read 118 times)

kaid0807 · **on:** Jun 29, 2018

Fundamental decisions in the marketing communications decision-making process are _____, and implementation decisions are _____.
a. tactical; strategic
b. strategic; tactical
c. long-term; short-term
d. short-term; long-term
e. practical; conceptual

Question 2

All marketing communications should be _____.
a. directed to a particular target market
b. clearly positioned
c. created to achieve a specific objective
d. undertaken to accomplish the objective within budget constraint
e. All of these are correct.