« previous next »

Author Question: _____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage ... (Read 30 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
_____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage to people falling outside the intended audience.
 a. Targeting
  b. Positioning
  c. Budgeting
  d. Setting objectives
  e. Momentum

Question 2

The objective of marketing communications is to _____ as a means of moving customers to favorable action toward the brand.
 a. increase brand awareness
  b. cut costs
  c. increase product usage
  d. enhance brand equity
  e. increase the rate of purchase


Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

Always store hazardous household chemicals in their original containers out of reach of children. These include bleach, paint, strippers and products containing turpentine, garden chemicals, oven cleaners, fondue fuels, nail polish, and nail polish remover.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Joseph Moore and His Family (1839), by Erastus Salisbury Field, reflects the emerging middle-class f Joseph Moore and His Family (1839), by Erastus Salisbury Field, reflects the emerging middle-class f
Devices used to deliver respiratory drugs. Devices used to deliver respiratory drugs.
A rubber mallet used to deliver a force to an object without harming the surface. A rubber mallet used to deliver a force to an object without harming the surface.
Clouds: Cloud Coverage and Observation Clouds: Cloud Coverage and Observation
Device to deliver repository drugs Device to deliver repository drugs
Gene therapy can prevent progression of metachromatic leukodystrophy Gene therapy can prevent progression of metachromatic leukodystrophy
Video: Primate Evolutionary Tree Animation

For a complete list of videos, visit our video library