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Author Question: _____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage ... (Read 87 times)

rl

  • Hero Member
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  • Posts: 579
on: Jun 29, 2018
_____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage to people falling outside the intended audience.
 a. Targeting
  b. Positioning
  c. Budgeting
  d. Setting objectives
  e. Momentum

Question 2

The objective of marketing communications is to _____ as a means of moving customers to favorable action toward the brand.
 a. increase brand awareness
  b. cut costs
  c. increase product usage
  d. enhance brand equity
  e. increase the rate of purchase


Brenm

  • Sr. Member
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  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


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