« previous next »

Author Question: _____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage ... (Read 83 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
_____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage to people falling outside the intended audience.
 a. Targeting
  b. Positioning
  c. Budgeting
  d. Setting objectives
  e. Momentum

Question 2

The objective of marketing communications is to _____ as a means of moving customers to favorable action toward the brand.
 a. increase brand awareness
  b. cut costs
  c. increase product usage
  d. enhance brand equity
  e. increase the rate of purchase


Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Medicinal leeches on a patient’s neck. Today leeches are sometimes used in microsurgery to prevent b Medicinal leeches on a patient’s neck. Today leeches are sometimes used in microsurgery to prevent b
To prevent ignition and fuel-injection operation while the engine is being cranked, remove both the ... To prevent ignition and fuel-injection operation while the engine is being cranked, remove both the ...
Methods to prevent pregnancy Methods to prevent pregnancy
Warfarin An anticoagulant drug given to prevent blood from clotting Warfarin An anticoagulant drug given to prevent blood from clotting
Marketing Management (13th Edition) Marketing Management (13th Edition)
Flexible exchange rates are supposed to prevent long-term trade deficits. Flexible exchange rates are supposed to prevent long-term trade deficits.
Video: Carbohydrate digestion - mouth and stomach & pancreas and small intestine

For a complete list of videos, visit our video library