_____ lets marketing communicators to deliver messages more ...

[rl]

_____ lets marketing communicators to deliver messages more precisely and to prevent wasted coverage to people falling outside the intended audience.
 a. Targeting
  b. Positioning
  c. Budgeting
  d. Setting objectives
  e. Momentum

Question 2

The objective of marketing communications is to _____ as a means of moving customers to favorable action toward the brand.
 a. increase brand awareness
  b. cut costs
  c. increase product usage
  d. enhance brand equity
  e. increase the rate of purchase

[Brenm]

Answer to Question 1

a

Answer to Question 2

d