This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The Anderson Advertising Agency was developing a name for their client's new paper towel product. ... (Read 91 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, Soaker. Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
 A) Compatibility with other products in the line
  B) Flexibility to be used in various types of media
  C) Using fabricated names that cannot be duplicated
  D) Indicating the product's major benefits
  E) Keeping the brand name easy to remember

Question 2

Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all but which of the following?
 A) Distinctive product features
  B) Exceptional service
  C) Rebates
  D) Variety and selection
  E) Product quality and style


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


cherise1989

  • Member
  • Posts: 555
Reply 2 on: Jun 29, 2018
Gracias!

FergA

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Toilet Paper Toilet Paper
Client position when assessing jugular vein distention. Client position when assessing jugular vein distention.
To make an ice pack, place crushed ice in a plastic bag, bleed the air out of it, and seal it. Wrap To make an ice pack, place crushed ice in a plastic bag, bleed the air out of it, and seal it. Wrap
Fertility in the Developing World Fertility in the Developing World
Use the product rule to find derivative Use the product rule to find derivative
To find the derivative use product rule To find the derivative use product rule
Video: Properties of water -structure of water and polarity (Ionized and polar compounds)

For a complete list of videos, visit our video library