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Author Question: The Anderson Advertising Agency was developing a name for their client's new paper towel product. ... (Read 29 times)

cherise1989

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on: Jun 29, 2018
The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, Soaker. Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
 A) Compatibility with other products in the line
  B) Flexibility to be used in various types of media
  C) Using fabricated names that cannot be duplicated
  D) Indicating the product's major benefits
  E) Keeping the brand name easy to remember

Question 2

Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all but which of the following?
 A) Distinctive product features
  B) Exceptional service
  C) Rebates
  D) Variety and selection
  E) Product quality and style


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Moriaki

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


cherise1989

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

tanna.moeller

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Reply 3 on: Yesterday
Excellent

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