A service is intangible and is the result of the application of human or mechanical efforts to people or objects.
Indicate whether the statement is true or false
Question 2
Which of the following statements is not true about recruiting and training a sales force?
A) The source of recruits used by a manager depends on the type of salesperson required.
B) The more expensive steps of the selection process should occur near the end.
C) The sales manager should analyze traits of the firm's successful and ineffective salespeople.
D) Marketers agree on a generally accepted set of traits for being an effective salesperson.
E) Companies who want to reduce sales force turnover are likely to have a strict recruiting process.
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