Heinz uses various techniques such as coupons, free samples, and ...

[natalie2426]

Heinz uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered
 A) trade sales promotion methods.
  B) consumer incentives.
  C) consumer sweepstakes.
  D) buying allowances.
  E) consumer sales promotion methods.

Question 2

Distinguish between consumer products and business products.

[yahahah24021]

Answer to Question 1

E

Answer to Question 2

The most widely accepted approach to classifying consumer products is based on characteristics of consumer buying behavior. It divides products into four categories: convenience, shopping, specialty, and unsought products. However, not all buyers behave in the same way when purchasing a specific type of product. Thus, a single product can fit into several categories. To minimize this problem, marketers think in terms of how buyers generally behave when purchasing a specific item.
Business products are usually purchased on the basis of an organization's goals and objectives. Generally, the functional aspects of the product are more important than the psychological rewards sometimes associated with consumer products. Business products can be classified into seven categories according to their characteristics and intended uses: installations; accessory equipment; raw materials; component parts; process materials; maintenance, repair, and operating (MRO) supplies; and business services.