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Author Question: Advertising is paid nonpersonal communication transmitted through mass media. Indicate whether the ... (Read 64 times)

B

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on: Jun 29, 2018
Advertising is paid nonpersonal communication transmitted through mass media.
 
 Indicate whether the statement is true or false

Question 2

Explain how consumer-generated content on digital media can be useful to marketers.


bigsis44

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Positive customer feedback is free publicity that often helps the company more than corporate messages do. Since consumer-generated content appears more authentic than corporate messages, it can go far in increasing a company's credibility.


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