« previous next »

Author Question: Advertising is paid nonpersonal communication transmitted through mass media. Indicate whether the ... (Read 54 times)

B

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Advertising is paid nonpersonal communication transmitted through mass media.
 
 Indicate whether the statement is true or false

Question 2

Explain how consumer-generated content on digital media can be useful to marketers.


bigsis44

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Positive customer feedback is free publicity that often helps the company more than corporate messages do. Since consumer-generated content appears more authentic than corporate messages, it can go far in increasing a company's credibility.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Tips for improved communication Tips for improved communication
Media Practice Model Media Practice Model
Topic Media Topic Media
Topic Media Topic Media
Topic Media Topic Media
Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ... Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ...
Video: Body plan of euglena Animation

For a complete list of videos, visit our video library