Author Question: The _____ design element of an advertisement is used to attract attention, communicate an idea ... (Read 118 times)

fagboi

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The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.
 A) illustration; layout
  B) headline; layout
  C) layout; design
  D) layout; storyboard
  E) signature; layout

Question 2

Media allocation, retail outlets, and price are among the easiest marketing mix variables to standardize.
 
 Indicate whether the statement is true or false



kjohnson

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Answer to Question 1

A

Answer to Question 2

False



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