The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.
A) illustration; layout
B) headline; layout
C) layout; design
D) layout; storyboard
E) signature; layout
Question 2
Media allocation, retail outlets, and price are among the easiest marketing mix variables to standardize.
Indicate whether the statement is true or false
Pat Gorman and Frank Olinsky, Manhattan Design, Three logos for MTV.
Jeremy Bentham, A General Idea of a Penitentiary Panopticon, drawn by Willey Reveley.
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A Human Element Emerges
Middle adults usually have more time to focus attention on their relationships
Continental Drift: An Idea Before Its Time