The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.
A) illustration; layout
B) headline; layout
C) layout; design
D) layout; storyboard
E) signature; layout
Question 2
Media allocation, retail outlets, and price are among the easiest marketing mix variables to standardize.
Indicate whether the statement is true or false
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