Author Question: The first stage in the development of any advertising campaign is A) creating the message. B) ... (Read 57 times)

DelorasTo · **on:** Jun 29, 2018

The first stage in the development of any advertising campaign is
A) creating the message.
B) setting the budget.
C) identifying the advertising target audience.
D) defining the advertising objectives.
E) creating the advertising platform.

Question 2

Which of the following centralizes all of the responsibility for international operations?
A) Product division structures
B) Export department structures
C) Internationally integrated structures
D) International division structures
E) Global matrix structures