The first stage in the development of any advertising campaign is ...

[DelorasTo]

The first stage in the development of any advertising campaign is
 A) creating the message.
  B) setting the budget.
  C) identifying the advertising target audience.
  D) defining the advertising objectives.
  E) creating the advertising platform.

Question 2

Which of the following centralizes all of the responsibility for international operations?
 A) Product division structures
  B) Export department structures
  C) Internationally integrated structures
  D) International division structures
  E) Global matrix structures

[ndhahbi]

Answer to Question 1

C

Answer to Question 2

D

[DelorasTo]

Excellent

[Alyson.hiatt@yahoo.com]

Gracias!