Price is of concern to a business marketer primarily because of its psychological impact on purchasing agents.
Indicate whether the statement is true or false
Question 2
If you walk into a Cracker Barrel Old Country Store, you'll see many items once found in general stores, like porcelain signs, ceramic jugs, tin boxesand Coca-Cola trays and plaques. And since 2004, Coca-Cola Co has maintained a larger display of unique Coca-Cola memorabilia at the Cracker Barrel in Nashville, right next to the Opryland Hotel. Visitors will find a number of rare holiday paintings, prints, and calendars featuring the familiar Santa Claus figure and a bottle of Coke. In 1931, the company had commissioned professional illustrator Haddon Sundblom to create illustrations for its advertising, resulting in the warm and jolly image of Santa that has endured in American culture ever since. The soft drink has been served in Cracker Barrel stores for 40 years, so this is a natural connection for both brands. In fact, for its 40th anniversary in 2009, Cracker Barrel featured Black Cherry Coke in limited-edition glasses bearing logos of both brands. If Coca-Cola employed someone to call on frequent buyers of its memorabilia to guarantee their satisfaction and update their needsbut not necessarily to pitch new products or close another salethis employee would be considered to be a(n)
a. order taker.
b. missionary salesperson.
c. system solutions person.
d. creative salesperson.