Author Question: Price is of concern to a business marketer primarily because of its psychological impact on ... (Read 47 times)

futuristic

  • Hero Member
  • *****
  • Posts: 638
Price is of concern to a business marketer primarily because of its psychological impact on purchasing agents.
 
 Indicate whether the statement is true or false

Question 2

If you walk into a Cracker Barrel Old Country Store, you'll see many items once found in general stores, like porcelain signs, ceramic jugs, tin boxesand Coca-Cola trays and plaques. And since 2004, Coca-Cola Co has maintained a larger display of unique Coca-Cola memorabilia at the Cracker Barrel in Nashville, right next to the Opryland Hotel. Visitors will find a number of rare holiday paintings, prints, and calendars featuring the familiar Santa Claus figure and a bottle of Coke. In 1931, the company had commissioned professional illustrator Haddon Sundblom to create illustrations for its advertising, resulting in the warm and jolly image of Santa that has endured in American culture ever since. The soft drink has been served in Cracker Barrel stores for 40 years, so this is a natural connection for both brands. In fact, for its 40th anniversary in 2009, Cracker Barrel featured Black Cherry Coke in limited-edition glasses bearing logos of both brands. If Coca-Cola employed someone to call on frequent buyers of its memorabilia to guarantee their satisfaction and update their needsbut not necessarily to pitch new products or close another salethis employee would be considered to be a(n)
 a. order taker.
  b. missionary salesperson.
  c. system solutions person.
  d. creative salesperson.



otokexnaru

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

False

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

For a complete list of videos, visit our video library