Two broad categories of mailing lists should be recognized by ...

[melina_rosy]

Two broad categories of mailing lists should be recognized by marketers. They begin with ____ lists as the starting point for developing better relationships with current customers. Then they can purchase ____ lists to cultivate new business.
 a. internal; external
  b. demographic; geo-demographic
  c. recency; frequency
  d. behavioral; psychographic

Question 2

_______ offers the potential benefits of cost efficiency, repetition, and adding product value, while _____ is one of its disadvantages.
 A) Public relations; uncontrollability
  B) Advertising; slow feedback
  C) Personal selling; cost
  D) Sales promotion; slow feedback
  E) Advertising; media cost

[xMRAZ]

Answer to Question 1

A

Answer to Question 2

B

[melina_rosy]

Excellent

[rachel]

TYSM