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Author Question: Two broad categories of mailing lists should be recognized by marketers. They begin with ____ lists ... (Read 118 times)

melina_rosy

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on: Jun 29, 2018
Two broad categories of mailing lists should be recognized by marketers. They begin with ____ lists as the starting point for developing better relationships with current customers. Then they can purchase ____ lists to cultivate new business.
 a. internal; external
  b. demographic; geo-demographic
  c. recency; frequency
  d. behavioral; psychographic

Question 2

_______ offers the potential benefits of cost efficiency, repetition, and adding product value, while _____ is one of its disadvantages.
 A) Public relations; uncontrollability
  B) Advertising; slow feedback
  C) Personal selling; cost
  D) Sales promotion; slow feedback
  E) Advertising; media cost


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xMRAZ

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


melina_rosy

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

xoxo123

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Reply 3 on: Yesterday
Excellent

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