Author Question: Two broad categories of mailing lists should be recognized by marketers. They begin with ____ lists ... (Read 107 times)

melina_rosy · **on:** Jun 29, 2018

Two broad categories of mailing lists should be recognized by marketers. They begin with ____ lists as the starting point for developing better relationships with current customers. Then they can purchase ____ lists to cultivate new business.
a. internal; external
b. demographic; geo-demographic
c. recency; frequency
d. behavioral; psychographic

Question 2

_______ offers the potential benefits of cost efficiency, repetition, and adding product value, while _____ is one of its disadvantages.
A) Public relations; uncontrollability
B) Advertising; slow feedback
C) Personal selling; cost
D) Sales promotion; slow feedback
E) Advertising; media cost