Author Question: Customer relationship management, or CRM, is just what the term implies. It involves cultivating ... (Read 110 times)

mcmcdaniel · **on:** Jun 29, 2018

Customer relationship management, or CRM, is just what the term implies. It involves cultivating long-term relationships with customers.

Indicate whether the statement is true or false

Question 2

Mister Sub offers customers a card that allows them to have a free sub for every seven that have been purchased and provides various discounts throughout the year. The primary promotional objective of programs such as this is
A) encouraging product trial.
B) retaining existing customers.
C) stimulating demand.
D) combating competitive promotional offers.
E) reducing sales fluctuations.