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Author Question: Customer relationship management, or CRM, involves cultivating long-term relationships with ... (Read 48 times)

renzo156

  • Hero Member
  • *****
  • Posts: 526
on: Jun 29, 2018
Customer relationship management, or CRM, involves cultivating long-term relationships with customers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

An agency's crucial role is to translate the current market and marketing status of a firm and its advertising
  objectives into advertising strategy and, ultimately, finished advertisements and IBP materials.
 a. True
  b. False
 Indicate whether the statement is true or false


Ashley I

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

True


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