Discuss the differences between business and consumer ...

[dmcintosh]

Discuss the differences between business and consumer transactions.

Question 2

The franchisor supplies the labor and capital in the franchise relationship.
 
 Indicate whether the statement is true or false

[Loise Hard]

Answer to Question 1

Transactions that involve business customers differ from consumer transactions in several ways. Business transactions tend to be larger and negotiations occur less frequently, though they are often lengthy. They may involve more than one person or department in the purchasing organization. They may also involve reciprocity, an arrangement in which two organizations agree to buy from each other. Business customers are usually better informed than ultimate consumers and are more likely to seek information about a product's features and technical specifications.

Answer to Question 2

False

[dmcintosh]

Excellent

Gracias!