Recent research indicates that a brand gets the most benefit when ...

[magmichele12]

Recent research indicates that a brand gets the most benefit when product placement of the item
 a. is used repeatedly to create multiple exposures in a short time period.
  b. gets people to talk about it in everyday conversation.
  c. appears on a network television show.
  d. is used in isolation without the distraction of other marketing elements.

Question 2

Catalog marketing is one of the more flexible types of direct marketing.
 
 Indicate whether the statement is true or false

[owenfalvey]

Answer to Question 1

B

Answer to Question 2

False