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Author Question: What is integrated marketing communication?[br][br][b][color=#566D7E]Question ... (Read 94 times)

abc

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on: Jun 29, 2018
What is integrated marketing communication?

Question 2

List the steps in the personal selling process.


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momolu

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Integrated marketing communication is a planning process that attempts to ensure that all marketing communication efforts send a consistent message to customers.

Answer to Question 2

The steps in the personal selling process are (1 ) approach, (2 ) sales presentation, (3 ) answering objections, (4 ) closing the sale, and (5 ) follow-up.


abc

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

Joy Chen

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Reply 3 on: Yesterday
Excellent

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