Author Question: A one-on-one discussion for 60 minutes between a researcher and a customer to determine that ... (Read 53 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
A one-on-one discussion for 60 minutes between a researcher and a customer to determine that customer's buying behavior is an example of a:
 a. focus group.
 b. TAT study.
 c. survey.
 d. depth interview.

Question 2

Mosby's Retail has its outlets spread across the United States. In Boston there are two outlets of the same size having the same annual dollar business; yet the merchandise makeup of the two is quite different. This is an example of:
 a. stimulus.
 b. macro marketing.
 c. micromarketing.
 d. mix merchandising.
 e. promotional products.



josephsuarez

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

d

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

For a complete list of videos, visit our video library