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Author Question: A one-on-one discussion for 60 minutes between a researcher and a customer to determine that ... (Read 19 times)

KimWrice

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on: Jun 29, 2018
A one-on-one discussion for 60 minutes between a researcher and a customer to determine that customer's buying behavior is an example of a:
 a. focus group.
 b. TAT study.
 c. survey.
 d. depth interview.

Question 2

Mosby's Retail has its outlets spread across the United States. In Boston there are two outlets of the same size having the same annual dollar business; yet the merchandise makeup of the two is quite different. This is an example of:
 a. stimulus.
 b. macro marketing.
 c. micromarketing.
 d. mix merchandising.
 e. promotional products.


josephsuarez

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


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KimWrice

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Reply #2 on: Jun 29, 2018
Thank you :)


josephsuarez

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Reply #3 on: Jun 29, 2018
Happy to help you


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